In the world of high-value negotiations, the difference between landing the deal and losing it often comes down to subtle yet critical elements: presence, preparation, and precision. I had the opportunity to explore these themes in depth during my recent conversation with Lily Patrascu on her podcast, Awakened Titans.
During the episode, I unpack what I’ve come to call the 10 Commandments of High-End Dealmaking—a set of guiding principles I’ve developed over the course of my career, beginning with the week I raised my first $1 million. These are not theories—they are battle-tested truths I’ve seen play out across industries, client profiles, and economic climates.
Here’s a glimpse of what we discussed:
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Why speed matters—but panic kills credibility
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How to stay in control of the narrative, even in uncertain negotiations
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The importance of bringing clarity to chaos and acting with calm conviction
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Why desperation—no matter how subtle—is a deal-breaker for discerning buyers
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How to deliver real value without pretending to be something you’re not
One of the most important insights I share is this: high-end buyers are extremely sensitive to energy. They can feel hesitation. They can sense misalignment. That’s why confidence, clarity, and congruence are non-negotiable if you want to earn trust and close at the highest level.
Whether you’re a seasoned dealmaker or just beginning to scale your business into premium territory, this episode offers a candid look into the mindset and methods that truly move the needle.
🎧 Listen to the full episode here:
https://www.youtube.com/watch?v=Em4wkVRkm9Q
If something in the episode resonates with you—or if you’ve navigated your own high-stakes deals—I’d love to hear your thoughts.